Why Integra Remains the Most Trusted Name in Custom Integration

Integra has been synonymous with high fidelity since 1969, when the name identified industry-leading flagship amplifiers. Thirty years later in 1999, Integra launched as a standalone brand dedicated to emerging home installation markets with a range of solutions that dealers and installers could stake their reputations on.

Because of our close relationship with these professionals, the Integra lineup continues to evolve organically with the needs of a rapidly changing marketplace while exceeding the high expectations of our customers.

At the same time, we’ve led the industry by demonstrating how state-of-the-art technologies can improve lifestyles in tangible ways. We’ve powered innovation and backed it up with swift and reliable support. This philosophy has established Integra as a dominant player in tailored home entertainment solutions.

The reasons for Integra’s success go beyond continual research and development and into the relationships formed with the professionals who integrate our components into modern homes, and with the people who use them.

Integra owners understand what our name really means: passion without compromise. Our engineers love music and film. They’re always looking for new ways to share that obsession by combining hard-won experience with the know-how of our industry partners, so music and film enthusiasts can enjoy superior entertainment.

It goes without saying that Integra reproduces the audio and video source without loss, faithful to the original in every respect, and brimming with emotion intended by musicians and film directors alike.

Every part, every circuit, every detail has been measured against Integra standards. If it doesn’t pass muster, we build our own. We meticulously engineer Integra components to ensure that no matter how hard they’re driven, they exceed expectations effortlessly. The core value of all Integra products can be concisely summed up as “over-built”.

Abundant connections in a variety of interfaces make integration easy with new and existing control systems. Initial setup is streamlined and daily operation simplified for a more satisfying overall experience.

Other brands may deliver respectable sonic performance, but few can match our holistic end-to-end approach to design or our decades of market experience, which delivers home entertainment that’s not only transcendent, but also makes daily operation a pleasure.

If you’re serious about delivering best-in-class integrated home entertainment, there’s only one choice you can make with confidence: Integra—trusted by home installation professionals for delivering seamless and immersive entertainment to discerning enthusiasts.

Point of Origin

Integra was born in 1969. Onkyo coined the name to delineate a line of its high-performance integrated amplifiers, and the name evolved to indicate the exclusive status of various Onkyo components over the years. Ultimately, the Integra logo graced only the very best products our engineers could dream up. Even as products diversified from analog into digital, and from stereo into multichannel, Integra’s roots in hi-fi were never forgotten. Today, our name represents a legacy of excellence and a future of innovation as we strive for the pinnacle in audio-video performance.


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The Integra 701 integrated amplifier is still revered in audio circles almost half a century since its release in 1969.


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Outputting 2 x 1,200 W, the Grand Integra M-510 power amp exemplified our uncompromising dedication to musicality in every aspect.


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As our product line evolved, so did our identity. Today’s logo reflects a sense of strength and sophistication.

A New Brand

Fast-forward to late 1998, and Onkyo was poised to merge Integra into a new Onkyo-branded line. Instead, Onkyo launched Integra as a stand-alone brand. In 1999, the first receivers to bear the Integra name shipped to market. Although they cosmetically resembled sister products in the Onkyo line, the second generation featured the iconic scalloped and concave faceplate. It’s the DNA of our current bold look. From that point forward, Integra began to shape itself inside and out as a professional solution suited to custom home integrations.

1998 - 1999

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Launched 1998, the DTR-5 was first stand-alone Integra model. By the end of 1999, the lineup had grown to six including the DTR-7 (above).


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Second-generation models, such as the DTR-7.1 (above), introduced a concave faceplate style echoed in our current models.

2001 - 2002

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To welcome the new millennium, Integra launched various products for home integration, including a 50-inch plasma display panel, a video projector, and a Premium 301 Disc DVD/CD Mega-Changer.

2000 / 2004

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Dubbed the “Integra Ultimate Home Theater System”, these Integra Research components celebrated the signal fire of the Integra resurrection.

Present and Future

Having identified a demand for premium AV components with requisite performance, reliability, and flexibility to meet specific needs, Integra set its sights on the custom installation market. Within three years, we had built a dealer base equal in size to that of our main competitor in half the time. Integra soon grew to become the largest demand line in the custom integration channel. To ensure our end-users were met with the best possible sales and service experience, we set tight access restrictions on our product line, yet grew to become one of the most installed component lines in the world.

2016 and onward

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Instantly recognizable as the face of supreme audio-video performance, the iconic Integra faceplate and practical button layout reflects its status as benchmark for custom integrators. This 2016-model DRX-7 receiver was among the first to incorporate a HD-BaseT™-specified network connection enabling a raft of next-generation audio-video and control technologies. Built on a foundation of 50 years’ experience in hi-fi and home theater design, our AVRs unleash cutting-edge entertainment throughout the home with the utmost reliability. The DRX-7 is one among many new products that Integra proudly shares with its customers, who love movies and music just as much as we do.

Inside Integra

Quality Assurance Program

This movie introduces the Integra Quality Assurance program. Integra’s reputation goes on the line with every product we make at our facility. Each component is exhaustively tested to ensure the trust our customers place in Integra is rewarded.